Establishing collaboration between universities and the business world and creating mechanisms for such collaboration is crucial for the practical application of knowledge and meeting the needs of our present-day world. In this context, a protocol has been signed between Bucak Zeliha Tolunay School of Applied Technology and Management, affiliated with Burdur Mehmet Akif Ersoy University (MAKÜ), and LAYSOS Software Advertising Consultancy Industry Trade Ltd. Co. to foster collaboration and mutual cooperation.